I've just read a review for this quirky book called, Save the Cat. The basic concept is this -- in order for a reader to continue reading, it's not about the fantastic plot or even the fancy writing. It's about CARING about the character. Rooting for the character, liking the character. If a reader doesn't care about what happens next to the character, he/she will stop reading. It's really that simple.
Absolutely. When I read a novel what pulls me through is wanting to know 'what happens' to that character. It's up to the author to build up a personality for the character so that I CARE about him/her as I read.
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